Responsibilities of Real Estate Virtual Assistant

It may appear that you must work long hours and give your business your full attention to be successful when you start out as a real estate agent. While this may pay off for a time, you’ll soon discover that you’re giving up virtually everything else: family, social life, hobbies, even relaxation.

Worse, the probability is that you aren’t devoting even half of your time to menial activities, not work you like. Real estate agents can benefit from finding a virtual assistant.

Benefits of a Real Estate Assistant

With a genuine estate VA, you’ll have an expert assistant to handle all of the aspects of your firm that you don’t have time to look after yourself. As a result, there are several perks.

Find More Qualified Leads

For any real estate company, generating leads is crucial, but it’s also one of the most time-consuming tasks. A remote assistant may help you fill your pipeline with qualified prospects — all you have to do now is convert them.

Focus on Work You Enjoy

There are a number of things that no real estate agent looks forward to performing. This includes dealing with stacks of paperwork, following up on leads, and updating properties. You may concentrate your efforts on servicing clients and closing deals when you delegate these tasks to a virtual person.

Improve Productivity

When you spend time on monotonous chores, you’re not only wasting your time, but you’re also wasting your precious time. You should devote the bulk of your working day to activities that rely on your knowledge for the best results.

No Training Necessary

There’s no need to instruct, as real estate VAs keep up with their own education. All you have to do is give them some easy onboarding on your company’s specifics. In other words, you’ll be able to get started working faster because the VA will cost less than hiring a personal assistant.

Save Money

It’s not just about saving money. Hiring is less expensive than hiring a personal assistant since there is no need to provide a physical workplace or pay the employee. Instead, you only have to pay for the hours you use.

Scale Your Business

A virtual assistant’s efficiency boost can help you grow your firm faster. To keep up with the increased demand for your services, it’s likely that you’ll need to hire a person to work more hours. This is simple when you’ve engaged a virtual team member.

Plus, if the person you initially hired is unable to provide more hours, you may always hire someone else. If you require assistance with a specialist activity, consider outsourcing to a second VA.

What Do Real Estate Virtual Assistants Do?

What your VA will accomplish for you is determined entirely on your requirements. The following are some of the main responsibilities of a real estate remote assistant.

Lead Generation and Screening

Cold and warm calling and email blasting for lead generation are the best skills for real estate VAs. You frequently need to call or email the same prospects multiple times before getting a response, which is a tedious job. However, without this prospecting, your pipeline will eventually empty after you’ve completed closing your current deals.

When the VA has completed prospecting, he or she will screen leads to determine which approach to take next. This entails determining whether leads are prepared to become customers or need more nurturing first. This is a crucial step because it may assist you avoid losing or wasting opportunities.

Filing Paperwork

An assistant can handle all of your paperwork, from contracts to company papers to closing lists. Your VA may create a system for organizing everything by putting your documents on the cloud. This will allow you to find what you’re looking for in a matter of seconds.

Calendar Management and Appointment Scheduling

At all times, successful real estate agents have a full schedule. This usually entails rearranging things, even if it means delaying other tasks. To ensure that you’re making the greatest use of your time, your VA can manage your calendar for you.

An assistant will set meetings with clients and leads. Your VA will pick a time that works for everyone and include a cushion to ensure you aren’t in a hurry to get there on time. The virtual receptionist will also send confirmations and reminders to both you and the individual you’re meeting about the appointment.


For real estate professionals, research is an ongoing process. There’s always a lot of data to sift through: the taxes for various locations, what your competitors are doing, market trends and lending rates, pricing points at particular areas, deed types of specific properties, and so on.

VA can discover everything you need, investigate the data, and produce reports for you. Experienced real estate VAs are even able to anticipate what you’ll need before you ask them.


Your real estate agent can take over your marketing efforts. This might start with the planning stage, when you figure out how to market your property and what types of campaigns are likely to produce the most return on investment.

Then, your VA may execute a variety of marketing strategies, including blogging, video production, email newsletters, and digital advertisements. Finally, your VA will analyze marketing performance and provide you with regular reports.

Social Media

Social media is an important marketing tool for all real estate agents. Your VA can handle your social media accounts for you, creating new ones on platforms where you aren’t yet active and optimizing existing ones. Then, using scheduling applications, your VA will build a posting regimen with a mix of content types and automate posting.

They may also produce social media postings for you, repurposing content you already have. Responding to comments and direct messages will keep people engaged by the VA.


You may be able to handle your bookkeeping on your own if you begin in real estate. However, as your company expands, this is a task that will take up an increasing amount of time and perhaps be impossible if you don’t have a mathematical mind. You’ll have a steady stream of costs for supplies, licensing fees, and so on, and you’ll have to keep track of how much money is coming into the company.

You can rely on your VA to keep bookkeeping at the top of your To-Do list and ensure that you’re working with up-to-date, accurate financial data. You’ll never miss a deadline, be penalized for paying late, or have to deal with the issues that arise when you forget to renew an important thing before the deadline.

Data Management

Maintaining an up-to-date database of contacts is critical for real estate brokers. You must update information in your CRM on a regular basis, and you should do so whenever you get new information about a lead or need to modify the funnel status. Your VA can perform this as well as any other data entry duties, such as gathering signatures or filling out forms.

Managing Listings

Your VA can help you choose the ideal locations to list your homes and then write copy that adheres to the platforms’ standards. An assistant with photo-editing capabilities may also retouch your images for a better appearance. You may trust your VA to keep track of any modifications to a property and promptly update its listings.

Create Presentations

It’s also important to get potential customers interested in your houses before putting them up for sale. Presentations may be used to promote properties to prospective purchasers on third-party sites. A real estate VA may design presentations that you can use on your website and at virtual appointments.

Your VA can create slideshows about areas or include other information that would interest and assist potential purchasers. These are ideal for lead generation.

Correspondence and Inbox Management

When you give your assistant access to your email, you can delegate all of your communications to her. You may also request that your VA simply draft the emails for you. This enables you to go through and check emails before sending them. Your VA may also handle your inbox, assigning items to folders and flagging ones that need attention.

Website Maintenance

A virtual manager that understands WordPress can help you keep your website up to date. This will aid in the prevention of bugs that may slow down your site, ensure that data is up to date, and protect you from hackers or data breaches. As a consequence, you’ll provide a fantastic user experience while also improving your SEO so that you receive higher ranks on search engines.

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